Author Archives

Archive of the posts written by author : admin.
Sep
19

Ford to shut down Transit lines for a week because of lagging demand

Ford plans to shut down Transit production at its Kansas City Assembly Plant for seven days starting next week amid slumping sales for the nation’s best-selling large van.

Sep
19

Toyota chief says hybrid still central as EV momentum grows

Toyota President Akio Toyoda says hybrid technology will remain central to the company’s strategy even as a rising wave of governments and automakers get behind plug-in electric vehicles.

Sep
19

Archer’s bows, appetizers and punches: What people think of Genesis G70

The newest addition to the Genesis lineup, the compact luxury G70 sedan, goes on sale in the U.S. next spring and will immediately join a competitive segment. A roundup of initial reaction from the automotive press on the G70.

Sep
19

Volvo plans U.S. plant expansion, doubling original investment, reports say

Volvo is doubling investment in its first U.S.

Sep
19

Toyota revs up with GR performance line

Toyota is introducing a high-performance “GR” series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.

Sep
18

QandA with Volvo CMO Matt O’Rourke

Ad agency Grey Group is taking advantage of Volvo’s brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O’Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.

Sep
18

Ford agency’s new creative chief on bringing mobility to marketing

Tito Melega, the new creative chief of Ford’s agency plans to invoke the company’s long and global legacy of moving people.

Sep
18

Cadillac’s New York move opens up new marketing world

Cadillac’s New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.

Sep
18

Mercedes-Benz’ Slaven says social marketing is people-intensive

Mercedes-Benz USA’s Drew Slaven talks about the brand’s shift of resources to social media.

Sep
18

Marketing for autonomous technology turns conservative

Automakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.