Category Archives

Archive of posts published in the category: Blog
Sep
18

Marketing for autonomous technology turns conservative

Automakers continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.

Sep
18

Mercedes-Benz’ Slaven says social marketing is people-intensive

Mercedes-Benz USA’s Drew Slaven talks about the brand’s shift of resources to social media.

Sep
18

Cadillac’s New York move opens up new marketing world

Cadillac’s New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.

Sep
18

Ford agency’s new creative chief on bringing mobility to marketing

Tito Melega, the new creative chief of Ford’s agency plans to invoke the company’s long and global legacy of moving people.

Sep
18

QandA with Volvo CMO Matt O’Rourke

Ad agency Grey Group is taking advantage of Volvo’s brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O’Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.

Sep
16

Irma ravages dealer Ed Napleton’s reputation

Florida dealer Ed Napleton wound up in a social media storm after Irma, blasted for parking cars where evacuees wanted to. Here’s his side of the story.

Sep
16

Interior suppliers show visions of the driverless car cockpit

Interior suppliers at the Frankfurt auto show signal a growing consensus about how cockpits of the future will look — with preference for armrest controls, no knobs and no center consoles.

Sep
16

Hyundai names Kyung Soo Lee as new U.S. CEO

After nearly nine months under an interim top executive, Hyundai Motor America has named Kyung Soo Lee as its new president and CEO. Interim CEO Jerry Flannery will return to his post as general counsel.

Sep
15

GM’s Cruise aims to open self-driving tests to public; timing unclear

General Motors’ self-driving unit, Cruise Automation, is working to open an internal ride-hailing service to people outside the company.

Sep
15

Ford becomes second automaker to invest in Michigan test site

Ford said it will invest $5 million in the American Center for Mobility in Ypsilanti, Mich., becoming the second automaker to sponsor the site.